So I have finally been able to capture a logo design from start to (almost) finished, and I wanted to share it all with you! This logo from “A Storybook Year” (an awesome family driven blog dedicated to reading a book a day for a year, check it out!) is full of whimsy and fun.
And the final outcome! (Scroll down to watch me put it together in Photoshop!)
The logo represents the family behind the blog, both parents and their two daughters. They wanted the logo to depict a walk through the woods, along with all the forest creatures that might live there. I decided to use a “four seasons” theme, to represent the year and allow each character their own individual scene.
Each item in this logo was illustrated separately, to make putting it together easy to manipulate and change. The process stars with a lot of research and studying (on my part and the client’s) to get an accurate representation of all the aspects of the design. I use real photographs of animals and nature to create the illustrations used in my designs. I had so much fun creating all the little animals!
After I draw the elements, I then paint them. This style is a little different than I usually do, because it incorporates an outline for each illustration – which I feel looks more “storybook” and reminiscent of picture books.
Using watercolors, I try to create a feeling of depth and whimsy. After each drawing is completed, painted and dry – I scan everything at a high resolution and then cut each piece out in photoshop. Then I put it all together!
Without further ado, check out how I got from beginning to end with this logo design. Enjoy!
Interested in a custom watercolor logo of your own? Contact me here! I am currently booking for April with a 3-4 week turnaround.
Come back soon!