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February 08, 2016

Watch me put together a Custom Watercolor Logo!

February 08, 2016/ Maria Smith

So I have finally been able to capture a logo design from start to (almost) finished, and I wanted to share it all with you! This logo from "A Storybook Year" (an awesome family driven blog dedicated to reading a book a day for a year, check it out!) is full of whimsy and fun.

Here are some quick snaps of my drawings before they were painted in:

View fullsize logo1.jpg
View fullsize logo2.jpg

And the final outcome! Watch the video below to see me put it together in Photoshop.

Story-Book-Year-Watercolor-Logo-preview1-1024x1024.jpg

The logo represents the family behind the blog, both parents and their two daughters. They wanted the logo to depict a walk through the woods, along with all the forest creatures that might live there. I decided to use a "four seasons" theme, to represent the year and allow each character their own individual scene.

Each item in this logo was illustrated separately, to make putting it together easy to manipulate and change. The process stars with a lot of research and studying (on my part and the client's) to get an accurate representation of all the aspects of the design. I use real photographs of animals and nature to create the illustrations used in my designs. I had so much fun creating all the little animals!

After I draw the elements, I then paint them. This style is a little different than I usually do, because it incorporates an outline for each illustration - which I feel looks more "storybook" and reminiscent of picture books.

Using watercolors, I try to create a feeling of depth and whimsy. After each drawing is completed, painted and dry - I scan everything at a high resolution and then cut each piece out in photoshop. Then I put it all together!

Without further ado, check out how I got from beginning to end with this logo design. Enjoy!

Interested in a custom watercolor logo of your own? Contact me here

Come back soon!

February 08, 2016/ Maria Smith/ Comment
Watercolor Tutorial, Watercolor Logo Design
Custom Logo, Custom Watercolor Logo, Graphic Design, Logo Design, Photoshop, Small Business Logo, Timelapse Logo, Watch Watercolor Painting, Watercolor Illustration, Watercolor Logo, Watercolor Painting

Maria Smith

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